Zoetis

Marketing Videos • Animation

ProHeart® 12 is a vet-administered canine medication, specifically an injectable suspension for dogs 12 months of age and older for the prevention of heartworm disease. The brief was to come up with a set of social media marketing materials to differentiate the previous formula which had a six-month duration of action, from the new medication which lasted 12 months.

There is a restricted distribution of the drug to veterinarians who had completed specific training and certification, informed consent on the part of dog owners prior to treatment, revised product labeling with additional safety and risk information, and the establishment of certain criteria that dogs should meet to determine whether treatment with the drug was appropriate.

This formulation has 3 times the concentration as the previously approved product, hence we had to make sure messaging was clear and all guidelines were strictly adhered to. I worked on bringing these elements to life, from the approved storyboard concept, incorporating a mix of footage and animation.