A marketplace of makers
Brand Identity • Rebranding • Store Experience • Print and Digital Collaterals
The element that makes Artists & Fleas different from every other store is access to discovery. A shared community space powered by local talent and craft, Artists & Fleas offers a sense of belonging and a platform for creators to become entrepreneurs. They believe that nurturing small businesses is good culture and trading in connection + inspiration, as much as product + currency. By valuing quality over fleeting trends, the eclectic marketplace has grown organically from a neighborhood secret to a signature NYC shopping mecca.
Working with the founders –Amy and Ronen–to streamline their brand message and vision, the design team created a brand refresh that reflects who they are in today’s retail industry.
Discover and be discovered
I had the opportunity to be part of the team, working closely with creative directors to design collaterals across their physical spaces, digital, social and print channels. Utilizing the interactive nature of the logo to contribute to a unique experience at their brick-and-mortar locations. Here are some of the key visual pieces that were produced. Check out the marketplace in SoHo, Williamsburg and Chelsea Market or their Instagram here.
The inspiration exchanged between makers/creators and the patrons that value self-expression was the driving idea behind Artist’s & Fleas brand persona.
View the proposed full deck of collaterals here!